week 2

Customer Development Model

Customer Development is a very useful and important 4-step theoretical framework for business start-ups. This class will introduce each step of the framework and lay out hands-on activities for students to complete so that they can fully immerse themselves in the entrepreneurial mindset.

客户开发管理

客户开发模型和4步理论框架对于商业活动建立是非常有用和重要的。这节课会介绍理论框架的每一个具体步骤 并加入一些学生亲自动手完成的实践活动，以便于他们能充分浸入企业家思维。

week 3

The Lean Method & MVP

Having explored Customer Development which is a precursor to the Lean Movement, lecture 3 will examine what the Lean Method entails, as well as provide students with the opportunity and tools to review their business ideas in a fast and effective manner, and to build their minimum viable products (MVP).

精益方法和最简化可实行产品

在学习了探索客户发展模型，也是精益方法的前提后，第3课不仅会详细介绍精益方法，还给学生提供机会和工具来回顾他们的商业灵感，并且迅速有效地制作一个学生自己的迷你微观可行的产品。

week 4

Branding and Pitching

This class introduces students to the notions of branding and brand culture as well as pitching and public speaking techniques so they can create better impressions for their businesses as well as for themselves.

品牌和演讲

本节课会给学生介绍品牌概念和品牌文化和公共演讲技巧，这些能够为他们的商业和本身创造更好的影响。

week 5

Student Pitches & Business Innovation

The class will begin with business pitches from the students for their ideas and a Q&A session. It will provide a safe space for students to try out different presentation styles and test their wit and quick thinking during the Q&A session. The second half of the class will introduce students to business innovation which will provide the basis for their essays.

学生演讲和商业创新

本节课将以学生的想法开始进行演讲推销和问答环节。它会给学生提供一个安全的空间来尝试不同的演讲风格，并在问答环节检测他们的才智和快速思维。课堂第二部分将为学生介绍创新商业思维，这也是他们的论文的基础部分。