week 2

Lecture 2 from comparative advantage to competitive advantage

Provides a solid theoretical basis for the concept of "national competitiveness". The focus of national competitiveness theory is on how to improve the productivity and living standards of a country, while the theory of comparative advantage of trade is mainly about how to explain trade.

第二讲  从比较优势到竞争优势

重点讨论为什么比较优势是资源禀赋和交易条件决定的静态优势,不能解决产业结构低度化、附加值低等问题，不能消除贸易条件恶化的现象(即贸易比率问题)。一个个人，企业，地区和国家如何把自己的比较优势转化为竞争优势。

week 3

Lecture 3 The competitiveness of firms

This lecture focuses on the origins of the competitiveness of firms and focus on how a firm can increase its competitiveness. It will discuss the key strategies of firms in different business environments.

第三讲  企业竞争优势

重点讨论为什么企业竞争优势就是指一个企业在有效的“可竞争性市场”上向消费者提供具有某种价值的产品或服务的过程中所表现出来的超越或胜过其他竞争对手，并且能够在一定时期之内创造超额利润或高于所在产业平均水平赢利率的属性或能力。

week 4

Lecture 4 The competitiveness of nations

Provides a solid theoretical basis for the concept of "national competitiveness". The focus of national competitiveness theory is on how to improve the productivity and living standards of a country, while the theory of comparative advantage of trade is mainly about how to explain trade.

第四讲  国家竞争力

从迈克尔 波特的“钻石体系”开始，为“国家竞争力”的概念提供一个坚实的理论基础。重点讨论为什么国家竞争力理论的重点在于如何提高一国人民的生产力和生活水平。

week 5

Lecture 5 some real cases on competitiveness

This will be an interactive session where students are expected to make a short presentation based on the theme of this course and discuss them with others in the class.

The second half of will focus on essay writing skills

第五讲  竞争力几个实例讨论

这一节课的前半部分是一个互动式的课程。学生们需要准备一个与本次课程主题相关的演讲，并且与其他同学和老师展开讨论。用学到的理论来讨论个人，企业，地区 和国家竞争力提升的几个实例。

后半部分是一个写作技巧培训。